Internship: Marketing and Communications

Job Description:     Marketing and Communications Assistant (Part-Time Internship Position)

Reports to:        Executive Director (CEO)

Leadership Rochester Organization

Leadership Rochester provides community leadership education to adult professionals and high school youth committed to strengthening Greater Rochester. Established in 1991, LR is a small nonprofit with a broad connection to the community. 

Our mission is to provide established and emerging leaders with knowledge and access to resources, enabling them to understand and respond to the quality of life challenges facing the Greater Rochester region. Our vision is the creation of a diverse community of principled leaders dedicated and motivated to shape Greater Rochester now and in the future.

Leadership Rochester Programs

Leadership Rochester offers it’s Signature Leadership Program annually from September through May. Professional leaders are nominated, interviewed, and selected for our cohort program and form a close class of about 45 leaders.  The group spends a year together learning about different issues in our community. They participate in monthly program day sessions focused on topics such as the K-12 education system, healthcare, human services, diversity, the justice system, economic development and more.  Participants connect with and learn directly from local leaders at the forefront of these issues. Classes are held at different sites around the Rochester area, helping to expose individuals to many areas of our city that they may not visit otherwise.   In addition, individuals participate in site visits and excursions that add deeper experiential education opportunities. These include jail visits, police ride-along, court visits, and more.  Our leaders develop much deeper relationships and understand our community much more deeply.  This enables them to be more effective in their own efforts to strengthen our community in their own unique professional and personal leadership roles. 

In addition to our adult program, Leadership Rochester offers a high school program modeled after the adult program. It is shorter in duration offered one evening a week for 8 weeks.  The program draws 10-20 high school students from different school districts across our region and brings them together to learn about our community of Rochester. They meet with local leaders, visit key sites, and develop their own personal leadership skills.

Position Summary

In active partnership with the Executive Director, this individual will organize and design marketing materials for the organization; design and draft monthly e-newsletter, and update the website.  Opportunities for skill development based on individual’s personal performance and learning goals. 


  • Attend Leadership Rochester events and programs. (Example: Adult program held one full Friday a month)
  • Design, author, and publish e-newsletter, printed program and marketing materials.
  • Create and publish content for social media platforms including LinkedIn, Facebook, Instagram, and Twitter.
  • Update website as needed.


  • Strong written and verbal business communication skills.
  • Skilled at Microsoft Office suite including Word, Excel, Publisher, etc
  • Familiarity with MailChimp for e-newsletter communications.
  • Experience with Canva or familiarity with graphic design software or willingness to learn.
  • Comfort with Social Media platforms including LinkedIn, Facebook, Instagram, Twitter, etc.
  • Comfort with light content updates to website (programming not required)

Professional Development and Learning Potential:

This is a paraprofessional student leadership position and students are encouraged to seek academic credit for this experience. This individual will develop strong business communication and networking skills while meeting with diverse local leaders across Rochester. Coaching and leadership development will be provided as this person works in a small office with the Director and in the community with speakers and alumni. They will develop a broad understanding of the community of Greater Rochester. This individual will learn about messaging, writing, and business and office acumen.  Students interested in marketing and communications, civic engagement, government, economic development, criminal justice, law, community development, nonprofit governance, and other disciplines will find that Leadership Rochester provides significant opportunity to deepen one’s understanding of community systems and topics related to all of the aforementioned areas.

Wage                       $600 Semester Stipend

Hours:                     7.5-12  hours per week. 

Work and Office hours are very flexible to accommodate a great candidate.  Office open 8:30-4:00 pm.  Remote work hours may be possible on a limited basis.

Attendance at monthly program days required (generally held one Friday a month Sept-May.)

Mandatory 2019-2020 Program Dates Are Feb 7, March 12 & 13, April 17, May 8.  There is also an optional date on January 10 if an individual is hired or pending by then.  Some limited evening hours may be requested for our high school youth program and at our graduation event in May.

To Apply: 

Please send resume and letter of interest to Gwen Van Laeken, Executive Director

This position is also cross-posted via HandShake at local colleges. Students may apply via handshake or directly.